Natural Selection may be a new company, but our roots in the African safari business run deep. Our founders, Dave, Colin, Jen and James, are old friends who began their careers as guides in the bush many moons ago. Between them, they’ve amassed over a century of combined experience, and are true pioneers of photographic safaris in Southern Africa. And all of them are devoted to the simple premise that safari tourism, when done correctly, is an incredibly powerful tool for conserving and protecting Africa’s last great wild places.
In recent history, we’ve seen conservation of the natural world grow from a fledgling awareness in the 1960s, to a global interest. But somewhere along the way, Africa’s wild places became second best. Animals were poached, and wilderness areas were stripped of trees, eroded and mined. We realised that something had to be done to protect these areas, and help them survive, and that’s exactly what we’ve set out to do. After all, we want future generations to enjoy these wild places just as we are enjoying them now.
We believe that by simply visiting a wildlife area, travellers are encouraging its continued protection through tourism revenue. For that reason, our deep commitment to conservation is matched only by our devotion to providing you, our guests, with the most unique and extraordinary safari experiences out there.