African wildlife draws travellers from near and far, eager to see this wild world that most only ever experience through documentaries. At the apex of these animals is the lion (Panthera Leo), a creature that helps generate more than USD200 million each year through wildlife tourism (WWF, World Wildlife Fund, n.d.). Powerful, majestic and dominant – a paragon of wild beauty, yet the lion too needs an annual day to raise awareness of its conservation status. That day is today – World Lion Day.

The lion in all its golden splendour, once roamed throughout Africa as well as parts of Europe and Asia. These historic populations have shrunk dramatically over time and today lions are found primarily in sub-Saharan Africa with a subpopulation in West Africa and a remnant population in India. The lion is an adaptable felid and able to inhabit a variety of habitats including grassland, savanna, forest, shrubland and even deserts. But adaptability alone cannot protect them from the challenges they face. With only 20,000–25,000 lions remaining in the wild, the International Union for Conservation of Nature (IUCN) classifies them as vulnerable, with populations continuing to decline (WWF, n.d.). The reasons are complex, rooted in human activities and environmental changes that threaten the lion’s future.
Lions face three primary threats:
Habitat Loss and Fragmentation: Human expansion through agriculture, urbanization, and climate-driven changes has fragmented lion habitats. This not only limits their access to prey but also reduces genetic diversity, posing long-term risks to their survival.
Human-Wildlife Conflict: As lion habitats shrink, these big cats increasingly venture into agricultural areas, preying on livestock when natural prey is scarce. This puts them in direct conflict with farmers, who often resort to retaliatory killings to protect their livelihoods. Such conflicts account for the majority of lion deaths (WWF, n.d.).
Poaching and Illegal Trade: These golden felids are targeted for their skins, teeth, bones, and claws, with poaching responsible for approximately 35% of lion killings (WWF, n.d.). Additionally, the bushmeat trade depletes their natural prey, forcing lions to rely more heavily on livestock and exacerbating human-wildlife tensions.

It’s horrifying to imagine that this icon of the wilderness should be under threat.
Beyond their awe-inspiring presence, lions play a critical role as apex predators. By controlling populations of herbivores like zebras and antelopes, they prevent overgrazing, preserving grasslands that support both wildlife and human communities. Lions are also a cornerstone of Africa’s safari industry, driving tourism that provides vital income for rural economies. A decline in lion populations could reduce visitor numbers, threatening livelihoods dependent on this economic lifeline.
So what are we doing about it? We proudly support innovative conservation initiatives that are fostering coexistence between lions and local communities. These initiatives include. Communal Herding for Lion and Livestock Protection. Since 2019, we’ve partnered with Communities Living Alongside Wildlife Sustainably (CLAWS) to tackle retaliatory killings caused by livestock predation. In areas outside protected reserves, lions often target unguarded livestock, threatening farmers’ livelihoods. CLAWS revives traditional herding practices by consolidating community herds under shared herders, reducing predation and promoting sustainable grazing. Our funding has also supported a Lion Alert System, using satellite collars to warn herders when lions are near, enhancing livestock protection and reducing conflict.

In northwest Namibia, we support The Desert Lion Conservation Project and Integrated Rural Development and Nature Conservation (IRDNC) to protect desert-adapted lions. These lions, studied for over two decades by Dr. Philip Stander, face risks from retaliatory killings due to livestock predation. Similar to CLAWS the project uses satellite collars and communication software to alert farmers when lions approach, allowing them to secure livestock safely. Combined with IRDNC’s community outreach, this early warning system facilitates peaceful coexistence. We are also currently supporting Desert Lion Rangers and Rapid Response Units working in conflict hotspots. Strategies such as these are helping communities coexist more peacefully with lions, something that both species will benefit enormously from.

Through targeted conservation efforts, we can protect these magnificent creatures and the ecosystems they sustain. Initiatives like communal herding and early warning systems empower communities to live alongside lions, promoting a future where both can co-exist.
This World Lion Day, let’s commit to safeguarding this iconic species. By supporting conservation efforts, we can preserve the awe-inspiring experience of encountering a lion in the wild.
