Natural Selection was created as a conservation-driven tourism company.
From its inception, the business model of Natural Selection has been about creating an excellent safari experience that gives back. In fact, its original model was a non-profit that derived all funds through tourism market representation. We soon realized that we’d make a much bigger impact if we became a commercial safari company. This also gives us the opportunity to introduce visitors to the amazing conservation efforts as well as issues across southern Africa.
Natural Selection brings visitors closer to Africa – a feet on the ground connection.
To us the most important part of a safari is finding that connection to the bush by keeping things simple and enriching. When we step out of our routines, typical day to day concerns fade into the background, magnificent environments humble us and values shift, even if just slightly.
Natural Selection is committed to making sure guests have fun.
Conservation, connecting to Africa are all part of Natural Selection, but overall our guests need to have fun! It’s a holiday afterall.