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Safaris of Character
Natural Selection offers remarkable experiences in wild, untouched places.
We are not your typical safari company. We’re about conservation first, proudly protecting Africa’s wild spaces for the future. We care about communities – the heart and soul of this wonderful continent. We connect the two with our portfolio of 24 welcoming camps and lodges across three countries.
We create safaris with character providing a variety of experiences that foster connections with both the landscapes and people of Africa. We attract the dreamers, the stargazers and the adventurers seeking an African experience with a difference.
Through tourism we – and you – support transformative community and conservation initiatives. We are driven to make a difference.
As seen in:
We are delighted to announce that Jack’s Camp has won the Condé Nast 2025 Gold List Award for The Best Hotels and Resorts in the World.
For 31 years this prestigious award has been complied by the editors of Condé Nast Traveler who travel to thousands of destinations and fall in love with the best of the best. A timeless Bousfield masterpiece, it comes as no surprise that Jack’s Camp has captured the hearts and minds of the judges to be a firm favourite and a 2025 Gold List winner.
Where Do You Want To Go?
Our Destinations
Southern Africa is a place of contrasts. Botswana, Namibia and South Africa may share several borders, but each country has its own very distinct features and dramatic charms. From Botswana’s watery landscapes and Namibia’s sun-scorched dunes and deserts to South Africa’s pristine coastline, there really is something for everyone – and we’re here to show you the best bits.
Explore with Us
For the last 30 years, Natural Selection’s founders have pioneered unique safari experiences across Southern Africa’s untouched places and spaces. From intimate encounters with the continent’s iconic wildlife to meaningful interactions with the people who live here, our safaris are characterful, captivating and adventurous.
The Night of Your Life
Our Camps
Location, location, location. That’s what we had in mind when we scoured southern Africa for the best wildlife viewing areas in which to establish our camps. The result? A selection of private reserves, concessions and incredible wilderness areas across Southern Africa, where animals are abundant and safari-goers are few and far between – and we think you’ll like them.
Special Offers
Our special offers are designed to help you experience everything southern Africa has to offer whilst also saving some all-important pennies. Whether you’re about to embark on a once-in-a-lifetime solo trip, or are celebrating a special occasion, have a peek at our offers and see what could be in store for you.
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Contact Us
Travel enquiries
reservations@naturalselection.travel
Marketing enquiries
marketing@naturalselection.travel
Tel: +27 21 001 1574
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